Barbers and (the lack of!) Polite Advertising

By Dr Alun Withey

Category: BusinessMarketing

Tags: History · Sociology · Craft

I’ve been digging into eighteenth-century trade cards and in this post I ask why barbershops resisted polite advertising. I look at barbershop advertising in the 18th century, the barbers versus surgeons split, shaving routines, hairdressers’ image work, and how barbers kept clients.

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Rolly's Take

This blog resonates with those who find intrigue in the subtleties of trade and identity, especially in a bygone era. It speaks to individuals who are drawn to the interplay between social status and craftsmanship, and who ponder why some trades embrace the art of persuasion while others remain steadfast in their simplicity. For the curious mind, it unfolds a narrative of barbers as pivotal yet often overlooked contributors to societal norms, inviting readers to reflect on the complexities of image and reputation in a rapidly changing world. Here, the rich tapestry of history is woven with threads of culture, gender, and the ever-evolving definition of professionalism, beckoning you to explore the nuances beneath the surface.