Apple: You (Still) Don’t Understand the Vision Pro

By stratechery

Category: Technology

Tags: Productivity

A courtside NBA clip showed the Vision Pro's promise, but Apple still misses the point. I tried the M5 Vision Pro, tested the Apple Immersive Video Format, and explain why current Vision Pro demos and live sports broadcasts fail. My verdict: not ready for basketball fans and why production must change.

Read this blog

Rolly's Take

For the discerning tech enthusiast who relishes the intersection of innovation and experience. This blog whispers to those who see beyond the surface, challenging the status quo and demanding a deeper connection with technology — especially in the realm of live sports. Here, critical insights stir a longing for what could be, revealing a world where the viewer's experience feels less like a spectator sport and more like an immersive journey.